Obviously, internet (virtual) popularity is calculable and can have an important influence on your site.
I work on an e-commerce site. As a retailer of a top notch
sports gear, we have access to the labels, descriptions and pictures in the product
catalog. It's brilliant content, then there's one difficulty. It's shared through
all the other retailers’ sites, and through 4 e-commerce sites. I'm working on this
duplicate content thingy, but with thousands of items and one person, it's
going to need a while. But that fact's applicable for the products which already
up.
As I add new things, the way is then lead by quality
contents. That's where popularity exploded up and exposed its power.
I added a really cool downhill mountain bike helmet to the
site about two weeks ago. It and all the other pages with helmets had original
content with original content on the section page. All the helmets were tagged
with very attractive prices compared to other listings on the brand in the web.
But here's where it gets thought-provoking.
At this point, our sports site gets most of its traffic and
sales through Google shopping. Being one of the attractive prices, the helmet
really got some attention, and it was popular. The clicks started continuing in
and several of those guests turned into customers. This is outstanding news,
but it got better.
So, just a couple of weeks later, analytics show "Bell
Full-9" (the name and model of the helmet) as keyword leading people to
our homepage. Furthermore, the page has been indexed by Google. Another fast incidence,
in my experience.
Well here some probable outcomes of basic actions as well:
Low prices = User attention.
User attention = Popularity.
Popularity = More Publicity.
More Publicity = More
Interested Users.
Finally, we seem to have a few things working in cycle. The
low price of the helmet surely was the promoter. That drew the visitors to the
page, bring out popularity. It also caused in some superb conversions (Visitor
to Customer). The popularity in cycle with the original content, became an advantage
because Google took notice. Our site now has a noticeable rank on the homepage
with more original content, plus keyword links. And I'm eager to build on the plusses
of popularity.
Editorial By:
Marriott Social Media Agency (You Can A Look At Our Current Site)