The Advantages of Popularity

In high school popularity can appear as extremely important. The looks, the parties, the teenage life. With the advantage of observation and a few years of development, I've understood even the popular kids (I really wasn't one of them) had other stuffs to deal with. Stuffs like homework, family, etc. In other words, it is just one part of the calculation. The similar is true on the World Wide Web.

Obviously, internet (virtual) popularity is calculable and can have an important influence on your site.

I work on an e-commerce site. As a retailer of a top notch sports gear, we have access to the labels, descriptions and pictures in the product catalog. It's brilliant content, then there's one difficulty. It's shared through all the other retailers’ sites, and through 4 e-commerce sites. I'm working on this duplicate content thingy, but with thousands of items and one person, it's going to need a while. But that fact's applicable for the products which already up.

As I add new things, the way is then lead by quality contents. That's where popularity exploded up and exposed its power.

I added a really cool downhill mountain bike helmet to the site about two weeks ago. It and all the other pages with helmets had original content with original content on the section page. All the helmets were tagged with very attractive prices compared to other listings on the brand in the web. But here's where it gets thought-provoking.

At this point, our sports site gets most of its traffic and sales through Google shopping. Being one of the attractive prices, the helmet really got some attention, and it was popular. The clicks started continuing in and several of those guests turned into customers. This is outstanding news, but it got better.

So, just a couple of weeks later, analytics show "Bell Full-9" (the name and model of the helmet) as keyword leading people to our homepage. Furthermore, the page has been indexed by Google. Another fast incidence, in my experience.

Well here some probable outcomes of basic actions as well:

Low prices = User attention.

User attention = Popularity.

Popularity = More Publicity.

More Publicity = More Interested Users.

Finally, we seem to have a few things working in cycle. The low price of the helmet surely was the promoter. That drew the visitors to the page, bring out popularity. It also caused in some superb conversions (Visitor to Customer). The popularity in cycle with the original content, became an advantage because Google took notice. Our site now has a noticeable rank on the homepage with more original content, plus keyword links. And I'm eager to build on the plusses of popularity.

Editorial By: Marriott Social Media Agency (You Can A Look At Our Current Site)